The Gibson Guitar Corporation's ES-150 guitar is generally recognized as the world's first commercially... View more
The Gibson Guitar Corporation’s ES-150 guitar is generally recognized as the world’s first commercially successful Spanish-style electric guitar. The ES stands for Electric Spanish, and Gibson designated it “150” because they priced it (in an instrument/amplifier/cable bundle) at around $150 (equivalent to $2,800 in 2020). The particular sound of the instrument came from a combination of the specific bar-style pickup and its placement, and the guitar’s overall construction. It became famous due in large part to its endorsement by notable guitar players including Charlie Christian. After Gibson introduced it in 1936, it immediately became popular in jazz orchestras. Unlike the usual acoustic guitars in jazz bands of the period, it was loud enough to take a more prominent position in ensembles.
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